Vision, Mission, & Values

Our Vision

Exceptional organizations are fueled by a vision of the future and reality of the present. Realizing this dynamic has enabled Superior Vision to grow and prosper since it was founded in 1993. While managing today's business, we anticipate the future with strength of purpose and unwavering determination. Our vision includes:

  • Continuing to set the standard in the managed vision care industry
  • Facilitating the delivery of the highest quality vision care services through foresight and innovation
  • Creating service experiences that exceed the expectations of every stakeholder with whom we interact
  • Demonstrating leadership in industry accountability

Our Mission

Our mission is excellence and innovation in providing nationwide vision care services. We serve our members in their quest for superior vision; this is reflected in our corporate identity: "Our Members. Our Mission."

Our Core Values

At Superior Vision, our values reflect what we stand for. Our values are the attributes, characteristics, and promises which we hold sacred. Values comprise our belief system and include:

  • The Privilege to Serve
    We believe it is an honor and privilege to serve our members, providers, clients, and brokers/consultants. We exist to demonstrate this value in everything we do.
  • Creating Experiences
    We create memorable customer service experiences by building relationships, not conducting transactions.
  • Demonstrating Accountability
    We take full responsibility for our actions and attitudes. We keep our promises and commitments, no matter how great or small.
  • Tenacity and Commitment
    We believe these attributes produce results and rewards even in the face of daunting challenges. We never shirk from the difficult or the opportunities of “what could be.”
  • Respect and Trust
    We treat everyone the way they wish to be treated. We foster a workplace that engenders respect for our co-workers and encourages diversity and innovation. We know that trusting each other creates a stronger team and extraordinary results.