Superior Vision Names Kirk Rothrock President

Rancho Cordova, CA, April 1, 2013 — Superior Vision, a leader in managed vision care, has appointed Kirk Rothrock as President. Rick Corbett will remain CEO of the company.

“Superior Vision has maintained steady growth over the past several years and is well positioned to continue on this path in 2013 and beyond,” said Rick Corbett, CEO, Superior Vision. “Kirk is an outstanding addition to our executive team as we continue to grow.”

“The landscape of the vision industry has become more complex and competitive,” continued Corbett. “Kirk brings to us a wealth of experience and depth that will ensure our leadership position and success for many years to come.”

Rothrock will manage the day-to-day implementation of the company’s overall operations, while Corbett focuses on strategic initiatives and strategic relationships.

Rothrock brings with him more than 25 years of expertise in the health care marketplace, most recently as President and CEO of Sentient Medical Systems. Sentient is a leading national provider of outsourced intraoperative neuromonitoring solutions to hospitals and other healthcare facilities. Rothrock’s previous positions include Chairman and CEO of CompBenefits, a leading vision and dental benefits provider, and Senior Vice President of Ancillary Products at Humana.

“I am excited to join a successful, industry-leading team that focuses on outstanding service,” said Rothrock. “I am looking forward to working with the team to build on their impressive record and to help the company continue to grow and succeed in a rapidly changing, competitive regulatory environment.”

For media inquiries contact our Marketing Department at 800.923.6766 or

About Superior Vision

Superior Vision is a leading provider of vision and eye health solutions to the full spectrum of the vision care marketplace, including groups, health plans, and government-sponsored programs. We care for our clients and members by delivering broad and affordable access to vision care, outstanding service, and resources to help them make informed vision care choices that offer the greatest value.

For more information, visit us online at,, and

Superior Vision’s social media presence can be found at: