Superior Vision Appoints Tom Luchetta Vice President of Sales

RANCHO CORDOVA, CA, (October 8, 2013) – Superior Vision, a leader in managed vision care, has appointed Tom Luchetta as Vice President of Sales. In this position, Luchetta will be responsible for managing the sales organization and developing new strategic distribution partnerships.

“Changes within our sales organization are reflective of our growth strategies as we expand into new business segments and industries,” said Kirk Rothrock, President, Superior Vision. “Tom has extensive sales experience in large and small organizations at varying stages of growth, and he will be charged with solidifying our leadership position in existing markets while branching out to new customer bases.”

Luchetta comes to Superior Vision from his position as Senior Vice President of Sales at Chesapeake Life Insurance Company, a division of HealthMarkets. Luchetta has also held sales leadership roles at Secure Horizons, a division of United Healthcare Medicare and Retirement Solutions, Manhattan Insurance Group, American Medical Security, and Humana, selling a broad portfolio of health care products through multiple channels.

“I am thrilled to join Superior Vision and leverage my industry experience to help us achieve our growth initiatives,” said Luchetta. “Creating access points to vision services is becoming increasingly important, and I’m excited to be a part of the change.”

For media inquiries contact our Marketing Department at 800.923.6766 or

About Superior Vision

Superior Vision is a leading provider of vision and eye health solutions to the full spectrum of the vision care marketplace, including commercial groups, health plans and government-sponsored programs. We care for our clients and members by delivering broad and affordable access to vision care, outstanding service and resources to help them make informed vision care choices that offer the greatest value.

Superior Vision’s social media presence can be found at: