Our Executive Team
Kirk Rothrock, Chief Executive Officer
Kirk Rothrock joined Superior Vision in 2013. He brings with him more than 25 years of experience in the health care marketplace, most recently as President and CEO of Sentient Medical Systems. Sentient is a leading national provider of outsourced intraoperative neuromonitoring solutions to hospitals and other healthcare facilities. Kirk’s previous positions include Chairman and CEO of CompBenefits, a leading vision and dental benefits provider, and Humana’s Senior Vice President of Ancillary Products.
Kirk is a graduate of The Pennsylvania State University with a Bachelor of Science Degree in Education and an MBA in Finance.
Greg Pontius, Chief Information Officer
Greg Pontius joined Superior Vision as Chief Information Officer in May of 2013. He is responsible for system design and development, technology hardware management, telecommunications, security, and compliance. Greg has more than 25 years of IT experience directly in the health care sector, including leadership roles in two successful managed health care start-ups. He was most recently Senior Vice President, Business Quality Administrator at HealthSpring, acquired by Cigna in 2010, and UnitedHealth Group as Vice President and Chief Information Officer.
Greg received his Bachelor of Science and MBA, Finance, from Michigan State University.
Brian Silverberg, Chief Financial Officer
Brian Silverberg joined Superior Vision in September of 2013 as Chief Financial Officer. He is responsible for financial management and reporting, pricing and underwriting, treasury and financial operations, and strategic planning. Brian has held financial positions in a variety of industries. For the past seven years he was the Vice President of Finance and Business Development at EyeMed, playing a key role in that organization’s growth and success. Prior responsibilities include financial leadership positions at The Relizon Company and Ford Motor Company.
Brian is a graduate of Miami University with a Bachelor of Arts degree in Economics and of the Fuqua School of Business at Duke University with a Masters in Business Administration.
Kimberley Hess, Senior Vice President of Operations and Account Management
Kimberley Hess joined Superior Vision in 1997 as Vice President of Operations, and was appointed Senior Vice President of Operations and Account Management in January 2008. She has more than 25 years of experience in the managed healthcare and insurance industries. Formerly, she was with Vision Service Plan where she oversaw all group reporting and membership enrollment. In her career with Anthem Health as Director of Information and Administrative Services, Kimberley managed customer service, claims, finance, credentialing, and information services. Previous managed care experience includes Foundation Health as Special Project Manager for system wide implementation of a total managed care package and premium accounting and eligibility.
Kimberley received her Bachelor of Science Degree from St. Mary's College and holds an MBA from Golden Gate University.
Zon Dunn, Vice President of Provider Relations
Zon Dunn joined Superior Vision in 2001 and was appointed Vice President of Provider Relations in February 2007. Prior to that she spent five years in the role of Provider Relations Manager. Zon has more than 15 years of management experience in the healthcare and insurance industries. Prior to joining Superior Vision, she held positions with Access Health and Foundation Health and has experience in account management, provider relations, customer service, case management, fraud and abuse management, nurse triage, physician referrals, and disease management information.
Zon received her Bachelor of Science in Nursing from South Dakota State University and began her career as an ICU nurse in Texas.
Rick Kjerstad, CEBS, Vice President of Major Accounts
Rick Kjerstad joined Superior Vision in 1997 as Regional Vice President, Sales for the Central Region headquartered in Denver, Colorado, and was appointed National Vice President, Sales in January of 2009. He has more than 23 years of experience in the employee benefits industry, 20 years of which have been spent specifically in managed vision care. Prior to joining Superior Vision, Rick had extensive experience partnering with large corporations as well as insurance carriers, TPAs, and associations.
Rick earned the Certified Employee Benefits Specialist (CEBS) designation from the Wharton Business School at the University of Pennsylvania and the International Foundation of Employee Benefit Plans. He has a Bachelor’s Degree in Business Management from the University of Nebraska.
Carol Misso, Vice President of Marketing
Carol Misso joined Superior Vision in January 2009, and brings with her more than 15 years of experience in the marketing arena across several industries, including healthcare. In Carol’s most recent position as Director of Marketing Communications for a national billing company, she was responsible for revamping the company’s brand identity, website content and design, marketing collateral, tradeshow management, and the creation and implementation of a press relations program. Her employment history includes marketing and business development roles with Access Health, Everex Systems, IHS Group, and Sun Microsystems.
Carol has a Bachelor of Arts Degree from Stanford University where she majored in Organizational Behavior, and has an MBA in Marketing from UCLA Anderson.
Josh Silverman, Vice President of Corporate Development
Josh Silverman joined Superior Vision in September of 2013 as the Vice President of Corporate Development. He is responsible for driving strategic initiatives to broaden the company’s product portfolio, expand its distribution partnerships, and enter new customer markets. Josh spent the previous six years at UnitedHealthcare Vision (formerly Spectera) as Vice President of Strategy and Performance Management. Prior roles include financial management positions at Broadlane Inc., Caremark Inc., and Lynx Physician Billing.
Josh received his Bachelor of Arts degree in Political Science from the University of Colorado and his Masters of Business Administration degree from the University of Texas – Dallas.
Thomas Luchetta, Vice President of Sales
Mr. Luchetta joined Superior Vision as Vice President of Sales in October 2013. In this position, he is responsible for managing the sales organization and developing new strategic distribution partnerships. Tom comes to Superior Vision from his position as Senior Vice President of Sales at Chesapeake Life Insurance Company, a division of HealthMarkets. Tom has also held sales leadership roles at Secure Horizons, a division of United Healthcare Medicare and Retirement Solutions, Manhattan Insurance Group, American Medical Security, and Humana, selling a broad portfolio of health care products through multiple channels.
Tom attended the University of California, Irvine.